I hosted a virtual live cypher with WMG group 99 Neighbors, in which I co-hosted the Q&A with 99 Neighbors, emcee'd the cypher, found participants, and managed the logistics of the event. For the event, I used various marketing strategies to promote 99 Neighbor's new singles and most popular songs to a wider audience, particularly the college hip-hip loving demographic. To expose college students to 99 Neighbor's music, we had participants of the cypher freestyle rap over the group's beats.